NOTICE OF PRIVACY

PREPARED BY TROPICAL CAR RENTAL S.A. DE C.V.

FOR THE PROTECTION OF DATA CUSTOMERS

Sociedad of Anonim of Capital Variable, with offices at Avenida Luis Donaldo Colosio Manzana 4 Lote 5 Central de Abastos 458 301 Supermanzana, Alfredo V. Bonfil, Benito Juarez, Quintana Roo C.P. 77560, will treat their personal data collected for identification purposes, operation, administration and marketing related to the rental of motor vehicles. If you do not manifest their opposition to their personal data are processed, it is deemed to have given their consent.

Personal data can be collected directly, as when provided by way personally or by indirect means-whether telephone directories, services or laborales-, and are among others: Full name, gender, date of birth, address, landline and / or mobile, email, etc. As for financial data, in accordance with the exceptions stated in Articles 8, 10 and 37 of the Act, they are not considered as requiring express consent for use.

The data will be strictly used for activities arising from provide any goods or services, which as but not limited are described below: car rental, as well as the provision of services relating to your leisure or business, update and confirmation, promotional, advertising and recruitment and credit purposes, studies on consumer habits and preferences, preparation of financial options, the collection and administration of payment and contact for any issue related to our services or this privacy policy. In accordance with the provisions of Article 37, section III of the Act, personal data will not be transferred to third parties without consent, except for those companies that are part of our group or business partners.

They may exercise from January 6 of 2012, ARCO rights, or access, rectify and cancel personal data and to oppose their treatment or revoke consent for this purpose has been granted through the process that we have implemented, ie, simply contact Mr. Gil May Canul, area manager security of personal data by phone at (998) 886 2245, or through your e-mail info@tropicalcarrentalcancun.com, writing a paper in Spanish language, which add full name, simple copy of your official identification or electronic media digitized version of the same (scanning), indication email or physical address designated for notifications and any number telephone contact. Once done, within a maximum period of 20 working days will be informed of the merits of that application; if you are sent a letter of response to physical address indicated, the twentieth day be given by age at the time of submitting the document to the postal service.

The lack of opposition to the personal data to be transferred as mentioned, will be interpreted that has given its consent.

We reserve the right to make changes at any time or update this privacy notice, in view of new legislation, internal policies or new requirements for providing or offering our services or products. These modifications will be made available to the public through our website, via email or in writing.